Analysis of the Attitude of Hungarian HR Professionals to Artificial Intelligence

Peter Karacsony


Human resource (HR) management is one of an organisation’s most important
core activities. As new technologies and software applications spread, it is
important to recognise that human resource management must also mature
and, to this end, must apply new technological guidelines. Artificial intelligence
(AI) is one such promising technology trend that is likely to change the existing
methods of HR management. This paper examines the attitudes that AI evokes
among practicing HR professionals and assesses the potential for the practical
application of these technologies. A survey, in the form of a questionnaire, was
conducted among Hungarian HR managers, which allowed the collection of
first-hand data. The survey was conducted in winter 2021 using the snowball
method sampling procedure. The questionnaire mainly contained Likert-scale
questions. The results of the research show that survey participants have mixed
emotions about AI. The respondents largely agreed that the tools provided by
AI are effective and their use helps HR management. The main limitation of the
research is that it is limited to just one country, since the COVID-19 pandemic
made it difficult to find and involve respondents in the research.


Attitude, Artificial intelligence, Human resource management, Machine learning, Hungarian enterprises

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