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The Use of Statistical Methods in Croatian Enterprises During the Early Stages of COVID-19

Berislav Žmuk

Abstract


The appropriate application of statistical methods in enterprises should have
an important role in business decision-making processes. However, Croatian
enterprises still tend to have certain resistance to statistical methods. The new
challenges introduced by the COVID-19 pandemic emphasised the importance of
conducting statistical analyses as support for making business decisions. In order
to investigate the situation and attitudes towards the use of statistical methods,
primary research was conducted in the form of a web survey on a sample of 768
Croatian enterprises, of which 40% use statistical methods in their business. The
research revealed the level of statistical methods use in Croatian enterprises,
demonstrated which statistical methods Croatian enterprises prefer, and defined
who is most responsible for their use. Furthermore, the reasons for the use of
statistical methods and the major obstacles to the use of more intensive statistical
methods were also investigated. The results are described and discussed on an
overall level and by considering the size of the enterprises.

Keywords


Croatian enterprises, use of statistical methods, stratification, web survey

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