Organizational Factors of Innovativeness in Serbian Enterprises

Goran Pitić, Aleksandar Vučković


This paper analyses correlations between several organizational characteristics
and product/process innovations in enterprises in Serbia. We used the World
Bank Enterprise Survey data on 339 small, medium, and large companies from
various industries. Many of the factors analysed in this study are consistent with
theoretical conclusions in the literature on this topic and relate to organizational
maturity. Also, factors such as the size of the company and the industry to
which it belongs were analysed. For correlations testing, the Chi-square
correlation coefficient and the Cramer’s V test were used. The analysis revealed
correlations between innovativeness and many organizational characteristics.
However, in some cases, contrary to theoretical claims, correlations were not
confirmed. We found that the introduction of new products and/or processes
in the company is influenced by business strategy, production targets, number
of performance indicators monitored, establishment of quality management
system, formal training programs for company's full-time employees, ease of
achieving the company's production targets, level of awareness of management
and employees about the company's production targets, spending on research
and development activities within the company, and acquisition of external
knowledge, way of promoting non-managers in a company, time frame of the
company's production targets, company's size and main market.


innovativeness, corporate entrepreneurship, correlation analysis, organizational characteristics, Serbia

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