Factors Affecting Career Choice of Business Students in the Senior High Schools: A Study of Selected Schools in the Cape Coast Metropolis

John Archison Duku, Leticia Bosu, Dominic Ekow Ansah, Abigail Achiaa Agyapong, Ebenezer Kobina Drokow, Francisca Arboh


Factors affecting business students’ choice of career in accounting and factors
affecting business students’ inability to choose a career in accounting remains
unclear. We used SPSS to analyze data collected from four randomly selected
senior high schools in the central region of Ghana through questionnaires.
This paper investigated the influences of job opportunities, personal interest,
family influence, social status, peer influence, salary expectation, weakness
in mathematics, time it takes to become an accountant, and stress involved
in the accounting career. The paper then revealed the effects of these influencing factors. Though other factors were found to have substantial effects, the results clearly shows that high salary expectation and job opportunities are the most influential factors that influences a business student’s choice to choose or not to choose a career in accounting. These results could be used as a reference for educational reforms and career counselling.


business students, career choice, influential factors

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