The Model M Method and Its Contribution to a Socially Responsible Society

Anita Hrast, Matjaž Mulej


Model M means being young and being a role model for others in finding
innovative employment or creating one’s own employment, and thus becoming
and remaining an active citizen. In years 2012-2018, IRDO – Institute for the
Development of Social Responsibility – implemented the project Model M
Slovenia. The project started in the Podravje region, in years 2012-2014, with a
small amount of money invested by the local community (The City Municipality of
Maribor). Later (in years 2016-2018), it became a nation-wide Slovenian project
funded by the EU’s Social Fund and the Republic of Slovenia. The purpose of the
project was to empower youth with training, networking, counselling and active
participation in the society to create their own models of success. In this paper,
we present the Model M method (MMm) that we have developed through the
Model M Slovenia project and its social impact on the employment of youth
in Slovenia. With the Social Return on Investment (SROI), a method for social
impact measurement, we present how the funds invested in the local pilot
project were later multiplied tenfold on a national level within the project
Model M Slovenia. The originality of the MMm, as presented in this paper, is
in its requisitely holistic approach to youth training in terms of personal and
social responsibility. The MMm is accelerating the (self)employment of youth
and other unemployed persons. The MMm was created by a team of business
practitioners and social responsibility researchers. Their aim was to practice and
develop social responsibility, interdependence and requisitely holistic approach
as a systemic behaviour, suggested by the global humankind in the ISO 26000
guidance standard.


project Model M, youth, employment, social return on investment, impact measurement, social responsibility, socially responsible society

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