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OUR ECONOMY

Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Darja Kukovec, Matjaž Mulej, Simona Šarotar Žižek

Abstract


Successful internal communication in an intercultural environment depends
on the organizational culture, business environment, social responsibility,
and leaders’ skills. Thus, internal communication and employee adaptation to
changing business environments ask what a successful socially responsible
internal communication requires. This contribution discusses theoretical
foundations of qualitative research, how the organizational culture can define
which direction the organization should chose to attain social responsibility,
and how internal communication can improve understanding of professional
language and be decisive in a working environment. The generated model offers
insights into understanding social responsibility and organizational culture to
improve internal communication.


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