NAŠE GOSPODARSTVO / 
OUR ECONOMY

Big Data for Business Ecosystem Players

Igor Perko, Peter Ototsky

Abstract


In the provided research, some of the Big Data most prospective usage domains
connect with distinguished player groups found in the business ecosystem.
Literature analysis is used to identify the state of the art of Big Data related
research in the major domains of its use—namely, individual marketing, health
treatment, work opportunities, financial services, and security enforcement.
System theory was used to identify business ecosystem major player types
disrupted by Big Data: individuals, small and mid-sized enterprises, large
organizations, information providers, and regulators. Relationships between
the domains and players were explained through new Big Data opportunities
and threats and by players’ responsive strategies. System dynamics was used to
visualize relationships in the provided model.


Keywords


Business ecosystems; Big Data; information providers; system dynamics

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